Ida Kinch  

Copy, ideas & concepts

Call Ida

Experienced copywriter, concept developer, and creative director. Young, wild, and freelance. Or, freelance anyways. Working for small and large private and public companies and agencies.

Call on me if you want great ideas, a fresh approach, and a tone that resonates with your customers. If you’d like a second opinion on your brand promise or communication strategy. Or if you’ve got something in English that you need transformed into proper sounding Danish.

I have a good eye for the unconventional and quirky and I write in both Danish and English. My style is light and friendly – and typically humorous. To the best of my belief, we can't bore people into buying anything and since we’re constantly shoving ourselves into their lives, the least we can do is to make it a bit entertaining.


20 years of experience with copy, ideas and concepts. Freelance for 13 years. The last 10 working as a Creative Director for Apple.


Working out of Copenhagen behind a 180 cm wide desk in a perfectly patinated back alley building.


I write in Danish and English about pretty much everything and I’m blessed with the greatest, loyal clients.

Ida har et stort talent for at skrive. Om det er kort, langt eller midtimellem, er det altid let, interessant og rytmisk.

Henriette Seehusen, Lead Editor, Apple Danmark

Ida’s copy steers reassuringly clear of clichés. It's always precise, sharp and a genuine pleasure to read.

Esther Selig, Partner & Copywriter, Sunrise

It's always a pleasure to work with Ida. Her professional attitude, intelligent wit and high level of integrity makes us confident that she delivers every time.

Christian Green, Director & Partner, Patchwork New Media

For mig er Ida helt uundværlig i mit filmarbejde, fordi hun er så damn skarp til at møde én i krydsfeltet mellem tung viden og formidling, som giver mening. Ja tak. 

Anne-Cathrine Munch, Kreativ ansvarlig, Stærk Cph


It all began because I took my bike on a little city-cruising detour and spotted a poster. “Calling all writing talents!” The sender was a local agency called Grey Aarhus (Now Uncle, Grey) and after a longer process of tests and pitches, I earned the spot as the new copywriter apprentice. Here, I learned all the creative communication tricks and after many long nights, do-overs, and a fair deal of trial by fire, I got pretty good at this advertising thing.

I worked at various agencies in Aarhus and Copenhagen for +6 years and started freelancing in 2010. Since then, I have been blessed with a number of good, loyal clients, an amazing network and loads of experiences, which has sent me to Costa Rica as a Banana blogger for Chiquita, to Kenya and Uganda as Savannah Ambassador for Coop, to Berlin shooting music videos and to Silicon Valley so many times that I have finally found the world's best burger joint.

2001 - 2003 Multimedia designer, ATS, Aarhus

2003 - 2005 Copywriter apprentice, Uncle Grey + The Danish School of Advertising (DRRB)

2005 - 2007 Uncle Grey, Aarhus

2007 - 2007 727 Online, Stilling

2007 - 2010 Sunrise, Copenhagen

2010 -          Freelance + My cool twin

Language: Danish and English

Top skills: Advertising, ideas, image copy & transcreations

Pricing: Per day or per hour depending on the assignment

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